Apple

The latest iPhone news: the launch event, name and price

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Apple will unveil the new iPhone(s) in just over a week. Thanks to the ever-active rumour mill, we know more or less what they’ll look like and what they’ll be able to do.

That hasn’t stopped even more news about the most exciting iPhone launch in years emerging over the past week though. Here’s what you need to know.


The launch event

It’s official: Apple will launch the new iPhone on Tuesday 12th September at 10am PT (6pm UK time). The launch will take place at the Steve Jobs Theatre, based at Apple’s brand new headquarters in Cupertino, California.

Apple launch invite

As ever, people have been studying Apple’s invitation for clues; the most plausible theory so far is that the three colours represent the three new phones. They could just be messing with us, though.


The name

For months, the tech press has reported that Apple’s new flagship device will be called the iPhone 8 and the two other devices will be the iPhone 7s and 7s Plus.

However, according to a report by 9to5Mac, Apple will likely call the main device the iPhone X or iPhone Edition instead.

Prominent phone leaker Evan Blass (who is generally accurate when it comes to these matters) claims it will be the iPhone X, which makes a lot of sense given the 10th anniversary theme.

However, 9to5Mac reports that case makers at last week’s IFA event in Berlin have opted for the iPhone Edition after talking to sources at the Foxconn facility in Shenzen, China. While not as catchy or obvious as iPhone X, Edition (also used for the top-of-the-range Apple Watch) would suit the new iPhone’s high-end design and price.

Interestingly, the mid-range iPhones – long rumoured to be the iPhone 7s and 7s Plus – may actually be the iPhone 8 and iPhone 8 Plus. Previous rumours have suggested both phones will represent a bigger technical leap than the standard ‘s’ model so it’s plausible – but only time will tell.


Siri is moving

The new iPhone won’t have a Home button, a change that left everyone’s favourite personal assistant in limbo (unless you feel comfortable saying “Hey Siri” to your phone in public).

Luckily, Siri will have a new home on the power button. That’s according to developer Guilherme Rambo, who has been meticulously digging through Apple’s HomePod code over the past few weeks.

According to other rumours, Siri will also be able to sync across devices for the first time and translate English into five languages.


Wireless charging

Wireless charging has been at the top of many Apple users’ wishlists for a long time. It looks like it’s finally happening, with Japanese tech site Macotakara the latest source to apparently confirm it.

However, Macotakara’s report has a sting in the tale: Apple devices will only charge with Apple-approved charging pads (read: expensive extra accessory) and the charging power will be restricted to a slower than average 7.5 watts.


The price

In a recent piece, The New York Times suggested that the iPhone 8/X/Edition price will be around $999 – a significant $1 short of that magic grand mark (although we’re guessing that figure is for the base model).

$999 is around £770 at the current exchange rate, but the chances of it being that cheap this side of the pond are slim to none.

That’s because Apple base their prices on the strength of local currency compared to dollars (hence a price increase last year after the value of the pound fell following the EU Referendum vote) and because of VAT.

With that in mind, there’s a chance the new iPhone will cost around £999 over here too. Best get trading in that old iPhone!


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